Two youngsters , driven by nothing more than ambition and a burning desire to build something of their own, came together to create what is now RUVII. With a few initial connections in the diamond industry, they began learning the ins and outs of the trade. This early exposure helped lay the groundwork for what would become a bold vision, a Lab-Grown Diamond Jewellery brand founded on innovation, purpose, and style. The name RUVII is deeply personal — "RU" from Dhruv and "VII" from Vihaan. It’s not just a name; it’s a reflection of identity, partnership, and shared belief in building something iconic.

At RUVII, our mission is to redefine the way the world sees Indian fine jewellery. We aim to make RUVII a global sensation — a brand that represents India’s voice in the Lab-Grown Diamond space with boldness, purpose, and timeless style. We believe jewellery is more than adornment — it’s personal expression, meant to be worn every day, not just on special occasions. Through ethically sourced lab-grown diamonds and thoughtfully crafted in-house designs, we’re creating intelligent luxury that empowers individuality and builds trust.

We want to normalize Lab-Grown Diamond Jewellery in India by building trust around ethical, intelligent luxury. We will redefine how fine jewellery is worn — empowering individuals to express elegance and strength every day, not just on special occasions via our pieces which have exclusive in-house designs, globally inspired by Italian ateliers and curated with the RUVII signature style. Ultimately, our goal is to make RUVII a global sensation — India’s iconic name in fine jewellery.